Maximize Short-Term Rental Property Bookings, Revenue, and Profit
Vacaygency is a full-service advertising and marketing agency specializing in short-term vacation rental property marketing for owners, hosts, and property managers. Our energetic team of select, high-performance experts have extraordinary creative talent and deep subject-matter expertise. Since 2009 we have crafted powerful, cost-effective marketing tailored to our Client’s specific goals, budgets, and the unique experiences offered by their properties.
We work in conjunction with your OTAs (Airbnb, VRBO, Booking.com, etc.) and software hosting solutions (Hostaway, Lodgify, Evolve, Guesty, Vacasa, etc.) to maximize your revenue and profit by providing what they can’t: we actually MARKET your properties.
We know short-term vacation rental property marketing is one of the most challenging aspects of owning or operating an STR and generating the income necessary to maximize the return on investment. It requires specialized knowledge, tremendous experience, and daily maintenance to drive consistent booking revenue in this highly competitive market.
That’s where we come in.
Strategic Planning and Market Research
Vacaygency’s comprehensive short-term vacation rental market research explores your market in depth, uncovering consumer rental trends, seasonal inventory changes, pricing activity, the competitive landscape, and much more. Then we develop a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify the relevant issues you face. From there, we craft a unique strategic plan and marketing campaigns that effectively addresses those issues and catapults you above your competition. Ongoing day rate pricing research and management is also available so you don’t have to rely on flawed automatic pricing algorithms.
Brand Development
A great brand is powerful. It captures attention, triggers emotion, builds affinity, conveys uniqueness, differentiates your property from all others, and builds sense of place. Whether you own one property or manage dozens, crafting a clever, approachable, memorable brand that creates an emotional connection with prospects and guests is crucial to successfully marketing your property. When done correctly, branding your property immediately elevates it above competitors and literally sets the tone for every interaction you have with prospects and guests. Elements of the custom vacation rental property brand we create include:
A property name that sets you apart from competitors
A visually-appealing logo that symbolizes your property and will be used in marketing, documents, signage, communications, and gift items for your renters
A tag line that tells people about the experience they will have
Colors and font typeface that match the style and vibe of your vacation rental
A tone for all your communications, so every interaction with prospects and guests has the same “voice” and gives them consistency with all the other elements of your brand
Captivate Prospects With An Awesome Property Description
We know how to grab a prospect’s attention, clearly show how your property is the BEST choice, and get them to book it – FAST!
The property description on your direct booking reservation website and listings on the OTAs (Airbnb, VRBO, Booking.com, Google Vacation Rental, Expedia, etc.) will likely appear among dozens or hundreds of competitors when people search for a vacation rental in your area, so it’s critical that yours stands out immediately and entices prospects to open and read your listing. We’re experts at writing clever headlines that entice prospects to open your listing, crafting beautiful and compelling descriptions about your property that promise an amazing experience, and helping you select a blend of property and stock photos that create an emotional connection between your viewers and your rental.
Custom Direct Booking Reservation Website
Having your own direct booking website gives you the flexibility to show your property brand your way, promote your rental with discounts and special offers anytime, direct advertising to any web page you wish, and offer your property at a lower cost, since guests won’t have to pay OTA booking fees. You’ll save money on OTA fees as well. And a direct booking website gives you the ability to be found when prospects are searching online with Google and Microsoft / Bing – a HUGE advantage over OTA listings alone.
Whether you choose to use an integrated hosted service like Hostaway, or prefer a stand-alone website with Wordpress, Squarespace, Wix, Canva, or any other platform, Vacaygency will create a beautiful SEO-driven site that highlights the best aspects of your vacation rental. Our content specialists will ensure your site is optimized to include the keywords and phrases prospective renters search for in your area, and designed to showcase your professionalism and build trust with your audience while maximizing guest bookings.
Cost-Effective Digital Advertising Campaigns
Our digital advertising experts create and manage comprehensive marketing plans that fits your unique goals, budget, and the size and scope of your property. We deliver short-term rental prospects that are high quality and most likely to convert into the booking volume you want.
We research and develop lists of high-ROI keywords and phrases for search engine marketing (SEM) campaigns on Google and Microsoft / Bing, then run optimized campaigns to generate the highest returns with the lowest budget possible. We create and manage eye-catching display advertising on Meta, Google, and other appropriate social media and display network platforms based on your target prospects, and craft sophisticated email campaigns to generate demand from audiences who are interested in visiting short-term vacation rental properties. These campaigns are highly targeted, and require surprisingly little budget to get started. And they are a MUST if you have a direct booking reservation website, or want to drive more traffic than you get from people searching on the OTAs.
Engaging Social Media & Blog
Social media drives sales. It’s that simple. An active presence on the right social media channels gives you wider exposure to your potential vacation renters, and important avenues to build a following and promote your property. Social platforms allow us to tell a compelling story over time, develop a strong emotional connection between your property and your audiences, and provide your guests with an easy way to share their experiences - making your property all the more appealing to future renters.
Our social media team can handle every aspect of social media content development and account management so it’s easy to get up and running fast, and keep content current. We’ll create inviting, engaging social media pages for your property, build a customized calendar of content with seasonal influences, then write and post compelling content across all your social channels.
Email Marketing Campaigns
Every word you say before, during - and after - a guest’s visit has a direct impact on your business, especially long-term. Guests who gave your property high review ratings are a tremendous source of future revenue from return visits and sharing among family and friends, and it takes deft communications campaigns to maximize this opportunity.
Vacaygency manages the entire email lifestyle program for you, capturing guest email addresses, crafting personalized email messages, developing special promotions and discounts, and overseeing the email delivery and maintenance processes. It’s a cost-effective way to sustain a positive connection between your short-term vacation rental and those who have experienced it for themselves, and grow your revenue stream with repeat business and social sharing of offers.
How can Vacaygency elevate your short-term vacation rental property above competitors, generate more bookings, and grow your revenue?