We’re Different By Design
Vacaygency is a unique short term rental marketing agency.
Owner Mick Gallagher founded Vacaygency in 2009 to bridge the marketing skills gap among STR owners, hosts, and property managers, and to provide them with a seasoned marketing partner that had the exact expertise needed to provide objective guidance and deliver genuine results. To accomplish this, he built a high-performance team of exceptionally talented and uniquely qualified marketers that know the STR industry inside and out.
Mick’s 30+ year real estate marketing career began when he was four, thanks to Bay Area parents who flipped homes as a side gig. Following graduation with his first marketing degree and training from The Ryness Company – the recognized leader in new home sales and marketing – he served as a marketing consultant for all of the top 30 U.S. home builders, hundreds of small and custom home builders, led marketing for the #2 real estate firm in northern California, and successfully marketed dozens of new home and master planned communities. Recently, he led marketing at the largest development project west of the Mississippi.
Following the acquisition of his Masters Degree, he held a senior marketing position with 24 Hour Fitness, and was CMO at Solar Universe (a top 20 solar installer), Coit Cleaning & Restoration (#2 in the market), and the leading data security company in northern California. After providing marketing consulting for a number of STR owners and a property management firm two decades ago, he saw the need for a dedicated STR marketing agency, so he created Vacaygency and began recruiting his team.
Every team member was a successful real estate, STR, or hospitality marketing professional with deep expertise in their field before they were invited to join Vacaygency. In addition, several core team members had been previously recruited by Mick to work in-house for marketing teams he led at national consumer brands, so they had already been seriously pressure-tested in organizations where their work carried multimillion-dollar revenue implications on a national stage.
Digital marketers, website designers, creative writers, graphic designers, email campaign managers, hospitality consultants, market research experts…everyone at Vacaygency excels at STR marketing because they’re subject matter experts in the industry, and have world-class business minds. The team understands how to peak prospect interest, turn that interest into guest bookings, help you provide an elevated experience while guests enjoy their stay, and engage them after their stay so they book again and become your best source of referrals.
Our Mission: Boost Your Bookings!
Our dedicated team has a simple and powerful mission: help STR owners and short term rental property managers like you market your vacation rental properties, elevate the guest experience, and Boost Your Bookings! That’s all we do. No property management. No hosting. No maintenance. Just the marketing you need to succeed.
At Vacaygency, we’re vacation rental property marketing experts so you don’t have to be.
How can Vacaygency help you with your vacation rental property marketing needs? Email us today.