We’re Different By Design

Vacaygency is a unique short-term vacation rental marketing agency.

Mick Gallagher founded Vacaygency in 2009 to provide owners, hosts, and property managers with a seasoned, highly successful partner that had the deep hospitality marketing expertise necessary to consistently deliver more guest bookings, increased revenue and income, and larger profit.

Vacaygency is a high-performance team of exceptionally talented and uniquely qualified marketers who know the short-term rental property market inside and out. They are overachievers, hand-selected by Mick for their combination of experience, subject-matter expertise, financial results, and world-class client service.

Prior to joining Vacaygency, each associate had more than a decade of senior-level corporate or agency marketing management background, and had been responsible for directly contributing to the delivery millions of dollars in revenue in short-term rental, long-term rental, hospitality, and real estate markets.

Vacaygency founder Mick Gallagher’s 40+ years in real estate marketing began when he was four, thanks to parents who flipped homes in the San Francisco Bay Area. Following acquisition of a B.S. Degree in Business & Marketing, Mick joined The Ryness Company - a national leader in real estate sales and marketing - and continued his formal real estate marketing training. He has served in-house and as marketing consultant for all of the Top 30 U.S. home builders and hundreds of small and custom home builders, and he led marketing for the second-largest residential real estate development firm in northern California.

Mick has successfully marketed dozens of multi-family developments, new home subdivisions, and master planned communities throughout the U.S., and recently led marketing for a 9,300-unit redevelopment project. He has an MBA, and held senior marketing positions with major consumer brands including 24 Hour Fitness, Solar Universe (a Top 10 solar installer), Coit Cleaning & Restoration (#2 in the market), a consumer ecommerce firm with 60,000 products, and a leading data security company.

Mick began marketing short-term vacation rentals three decades ago while traveling the country seeking new outdoor adventures. As his Client list grew and the vacation rental market exploded in popularity, he saw the need for a full-service marketing agency that specialized in short-term rental marketing. An agency with an extraordinary team of highly-skilled subject-matter experts who really knew the industry and its consumers, and could consistently deliver exceptional results. In 2009, Mick answered that need when he founded Vacaygency.

Meet The Vacaygency Team