Port Ludlow

The Challenge

Known in the Pacific Northwest as the “Gateway to the Olympic Peninsula,” Port Ludlow is a sprawling resort featuring an 18-hole PGA championship course, 300-slip deep water marina on Puget Sound, 37-room waterside inn with restaurant, and more than 2,500 custom and single-family homes for rent and sale. One component of our team’s marketing efforts focused on increasing occupancy at The Inn at Port Ludlow (summer, holiday, and off-season), and expose vacationers to the opportunity to make the development their permanent home.

Marketing Initiatives

* Existing website was completely rebuilt with SEO-forward, mobile-first design, new content, and new property and stock photography

* Dozens of OTAs were integrated, and channel-specific listings were created

* National digital advertising campaigns were deployed across SEM, Google Display, network display, and social media channels

* Dozens of email campaigns were developed and run, leveraging internal customer email addresses plus rented email lists of consumers with high-probability of visitation

* Social media pages were revitalized, and new content created for long-term engagement

* Lifecycle email marketing campaigns were developed to leverage previous guests and drive friends and family referral

* Cross-promotions and price modeling to drive upsell across all property amenities (restaurant, golf, marina)

Results

Bookings at The Inn increased beyond each seasonal goal, restaurant revenue and repeat guest visitation (multiple visits during a stay at The Inn) grew significantly, and upsell of rentals / revenues at the golf course and marina exceeded goals. Year-over-year results:

* Room nights booked: Up 29%

* Length of Stay: Up 11%

* Inn Guest Revenue: Up 34%

* Restaurant Revenue: Up 37%

* Golf revenue: Up 27%

* Marina revenue: Up 14%

* Overall resort gross revenue: Up 27%