The Marketing Gap

You Need A Trusted Guide Who Knows the Territory

Short term rental owners, hosts, and property managers need more help with marketing than any other aspect of running their business. It’s easy to get lulled into the belief that simply posting a property on vacation rental hosting websites with a home-spun description is all that’s necessary to thrive.

The rental market has always been intense, but the recent influx of new owners, coupled with hundreds of additional rental options opening in nearly every market, has crated hyper-competition, put serious downward pressure on day rates, and made consumers extraordinarily picky. With so many choices available, prospects are doing two things at once: searching for a great place to stay, while also actively looking for any reason to drop an option and shorten their list of potential properties so their final decision is easier to make.

Truth is, to succeed in the STR arena and achieve investment goals, it takes serious marketing effort to stand out and capture the bookings you need to generate the revenue and profit you seek. Success is as much about analytics and correctly interpreting data as it is about snappy creative, a strong digital presence, a beautifully built brand that connects with guests on an emotional level, and extraordinary hospitality. The marketing that drives these and other critical aspects of STR management is highly specialized and requires a rare skillset. STR marketing is as unique as it gets, and necessitates a team that has the deep experience and breadth of knowledge in their subject area, and within the STR, real estate, and hospitality markets themselves.