Eclipse Your Competitors With A Powerful Brand
Whether you own one rental home or manage dozens, crafting a clever, approachable brand that creates an emotional connection with prospects and guests is the first step in the vacation rental property marketing process. When done correctly, branding your property immediately elevates it above competitors, and literally sets the tone for every interaction you have with prospects, guests, and beyond.
A rental property headline that reads “Gorgeous contemporary mountain retreat” elicits a vastly different vision than “Cozy high country A-frame ski cabin.” Each evokes a different look, feel, and expectation about what the guest experience would be like - and they should match the ACTUAL experience as closely as possible. That’s why it’s imperative both properties build and maintain unique brands to clearly reflect what they are, and what they offer guests. Otherwise, listings can become interchangeable in the minds of prospects, and bookings are lost to competitors.
Brands Are Meaningful To Your Guests
A great brand is powerful. It captures attention, triggers emotion, builds affinity, conveys uniqueness, differentiates the property from all others, and builds sense of place. Your brand is the tone (or voice) used in all your communications, it guides the décor, and it is the overall look and feel that unifies everything about your vacation property. It gives your prospects the feeling you want them to have about your property, and lets them know what they will experience when you host them.
Our real estate brand experts work with you to develop a unique look, feel, and voice that is as much about the property as it is about you and your style. Elements of the custom vacation rental property brand we create include:
A property name that sets you apart from competitors
A visually-appealing logo that symbolizes your property and will be used in marketing, documents, signage, communications, and gift items for your renters
A tag line that tells people about the experience they will have
Colors and font typeface that match the style and vibe of your vacation rental
A tone for all your communications, so every interaction with prospects and guests has the same “voice” and gives them consistency with all the other elements of your brand
Ready to stand above the crowd and Boost Your Bookings? Email us today.